Cannes Lions

RECRUITMENT OF INFORMATION COMMUNICATION & TECHNOLOGY SPECIALISTS

LEAN MEAN FIGHTING MACHINE, London / COI / 2008

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Brief: I.C.T stands for Information, Communication and Technology and ICT Specialists are the technical guys in the Royal Air Force that look after all the technological wizardry. Our brief was to generate interest in the role by doing something that proves the RAF is capable of walking the walk when it comes to digital technology.Solution: Through advertising and a microsite we allowed users to configure a Micro Unmanned Aerial Vehicle (MUAV) and deploy it on a reconnaissance mission to the RAF Brize Norton base. The MUAV was to retrieve information on the ICT Specialist role in the form of video, photography and documentation. All the requested information was then sent back via email direct to the user who configured it. Each mission lasted for 13 days.

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