The BMW i3 stands for sustainable driving pleasure. Especially because it drives electric and emission-free. However the aim wasn’t just to build an emission-free car, but also to use the highest possible amount of sustainably produced and recycled materials in the process – especially in the interior. The interior of the BMW i3 sets a new benchmark and allows you to experience sustainability like never before.

How could we communicate this in a radio ad? We produced our radio ad the same way BMW produces the i3 – from recycled material! This stands out to the audience immediately and allows us to talk about facts in an entertaining way.