Cannes Lions

RECYCLING AWARENESS

DENTSU, Tokyo / AD COUNCIL / 2007

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By showing one "Furoshiki" reused many times, it introduces in a rich variety, wrapping methods and usage that changes according to the item. At the same time, one sees it circulate from a person's hand to another, and by showing the item being wrapped is traditionally Japanese or international, therefore, it is presented that "Furoshiki" can become a common eco product to all nations.

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