Dubai-ites actually turned up at the centre, something unthinkable. The first week saw 126 members download the application, 22 of which completed their tree by recycling 60 kg paper.

In all, we collected 35,659 kgs of paper in a month’s time.

On tree planting day, people across nationalities, schools, corporates, even government departments planted 200 trees in their name in a park's desert area, with one goal, to better the environment. Their efforts were evident as they came on a weekend to plant their tree. 'My Tree in Dubai' helped make recycling a habit. 37% participants became members of EEG.