Cannes Lions

RECYCLING PRODUCTS

TBWA\SANTIAGO MANGADA PUNO, Makati City / ENVIROTECH WASTE RECYCLING / 2013

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Overview

Entries

Credits

Overview

Execution

Information about these covers and their potential to be transformed into chairs were printed on top, making the magazine owners think twice about the trash—or part of a chair they were about to throw.

High-end lifestyle magazines were chosen to be covered with the Precycled Magazine Covers, directly reaching their target markets.

Outcome

The public was now aware of Envirotech, what it did, and the choice each of them now faced with helping the environment.

This year various government agencies and a number of local companies have expressed interest in Envirotech’s products, while others have actually begun purchasing them. There were also other companies who have engaged in discussions in acquiring the recycling technology.

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