Cannes Lions

RED DICTIONARY

MITO, Budapest / VODAFONE / 2014

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Case Film

Overview

Entries

Credits

Overview

Execution

So we introduced the RED Dictionary. It is a mobile microsite where we have gathered the most commonly used English expressions, emoticons, abbreviations, verbal commonplaces . . . and we have written and assigned their ”unfolded”, long Hungarian versions to them, taking advantage of the unlimited voice and text possibility.

Outcome

The red dictionary was a funny demonstration of the new tariff, that reached most of the social fan base of Vodafone Hungary (261441 fans on Facebook).

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