Cannes Lions

Red Envelope

PUBLICIS GUANGZHOU / TENCENT / 2016

Film
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OVERVIEW

Description

There are red envelopes flying out from everywhere while people are touching their phones.

We can see thousands of red envelopes erupting from a locomotive's stack, and flying in different directions.

They start from ancient villages, flying by downtown buildings, run into a dog and get rescued by some pigeons in the storm, despite of those difficulties, they finally made it, arriving at their destinations.

Deliver people’s love to their loved ones.

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