Puhu TV is the Turkey's most promising new OTT platform and will launch with an extremely powerfull localy produced content: "Fi"

Vodafone Red having the vision to be the leader in the digital transformation of Turkey, sponsored Puhu TV. Spreading the effect of the sponsorship, we created Fi tariffs. With these tariffs, we aimed to make users watch the series without using their data(internet) packages. The campaign launch was announced via TV, outdoor, press and digital platforms.

Along with the sponsorship, we carried out various interactive projects to engage with consumers while new episodes are coming.

Social listening data showed us that the conversation hype is around upcoming episodes. We responded to this demand with an interactive Twitter mechanism. It started with Serenay Sar?kaya’s tweet, leading to 1000 retweets in 2 hours. The episode broadcasted 2 weeks earlier than expected via Twitter’s Retweet to Unlock mechanism. Can Manay Activation: We showed phone number of Can Manay, one of the most charming character and also psychologist, as we knew that the audience would call the number. The ones who called the number were directed to the IVR. They were given a chance to address their questions to Can Manay himself, and they were directed to the contest on VF's Twitter account.

Overall target that is projected for 4 months is achieved just within 2 months: 180 k "Fi package" new membership. Vodafone member's average data usage among Puhu is increased by 20%. 3.6M User watched the series and on social media %40 of overall mentions was about Red. 3G and 4.5G data consumption via Puhu is increased by 13%, stealing share from wifi consumption. During same period Youtube data consumption remained the same showing our target is perfectly hit.