Cannes Lions
OGILVY CAPE TOWN, Cape Town / VOLKSWAGEN / 2018
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“Red Flashy Thingy” follows the journey of a young professional who has recently bought the new Volkswagen Polo, and thus acquired a newfound sense of confidence, which he acts upon. But in life, every action has a reaction and we see how a simple act of parking in a reserved parking space quickly spirals out of control and sends our main character on a journey filled with wailing CEOs, hopeless scientists, doomed space programmes and one big red flashy thingy.
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