We promoted Vodafone Hungary’s new films on demand application with an ambient solution, called Red Mini Mozi (Cinema). We realized that it’s not your phone, that is too small for the movie experience, it’s the cinema that is too big for it. So we created the smallest 3D-printed cinema in the world with a mobile phone in it as a canvas to demonstrate the operation of the app. We presented this interactive and entertaining installation in Vodafone brand shops, at Fashion Week Budapest and at other key locations in the city.

So far the Red Mozi app has been downloaded by 5500 Red subscribers and it was mentioned in online blogs and shared under redmozi hashtag.

So far the Red Mozi app has been downloaded by 5500 Red subscribers.