Spikes Asia
DENTSU INC., Tokyo / MORINAGA & CO. / 2023
Overview
Entries
Credits
Background
There are 2 important facts, behavior and culture in Japan, to understand this film.
1. Japanese students use transparent red sheets during studying. Using the phenomenon that red sheets vanish letters and contents in red, students memorize English vocabulary and other contents in red because visible contents are harder to memorize for them.
2. In Japan, it’s widely believed that glucose, a family of sugar, works for memory. Nowadays, it is commonly taken while people have to focus on something such as studying. Morinaga’s glucose tablet contains 90% of pure glucose.
Execution
We created a 60-second line drawing animation taking advantage of the red sheet phenomenon.
- full hand-drawn animation
-Japanese famous manga artist Naoshi Arakawa known for "Your Lie In April" was in charge of the character design.
- 7 months to complete.
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