The media strategy brought these two consumer insights together, by dressing up Bogotá’s largest water theme park with Redoxon, using signage, logos, product placement and sampling around the water slide and aquatic boats areas. This was supported with a crossword competition in the largest daily newspaper, which enabled families to win prizes.

Top-of-mind brand awareness for Redoxon increased by 3 points and sales volume increased by 50% for the period.