Cannes Lions

Reebok FITNESS BATTLE CLUB

DAIKO ADVERTISING, Tokyo / REEBOK / 2016

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Karate, Judo, and Kendo… Japan has a rich warrior history defined by improving oneself through tough training and battling through ones limit.

We wanted to ignite the Japanese fitness community by placing ourselves where fitness and battle meet.

We opened a Special Facility in Harajuku, Japan’s capitol of “cool,” and offered over 20 different Elite Fitness programs practiced around the world for visitors to experience.

Execution

Implementation: POP UP GYM & SHOP

Timeline: 2016 February 9 – March 27

Placement: Harajuku, Tokyo

Scale: one entire building, 5 floors of GYM, SHOP, and CAFE

Outcome

3 MILLION DOLLARS OF MEDIA EXPOSURE ?EQUIVALENT

1.5 BILLION MEDIA IMPRESSIONS

135% DIRECT SALES GENERATED *AGAINST PROJECTED NUMBERS

Similar Campaigns

12 items

1 Cannes Lions Award
Sport the Unexpected

VENABLES BELL & PARTNERS, San francisco

Sport the Unexpected

2019, REEBOK

(opens in a new tab)