Reese’s love putting peanut butter in stuff. They’ll put it in a chocolate cup. They’ll put it in a candy shell. They’ll put it in an egg. When they see something they always think: ‘could we put peanut butter in that’? In this ad, Reese’s invites people to explore this urge for themselves - to behold something as simple as a shoe and recognise how lovely it would be to put peanut butter in it.

In this film, we fulfil a universal human urge – to pour creamy peanut butter into an exquisite high heeled shoe.

Shoe delivered over 2.1 million impressions during the campaign launch in January across ITV, All4 and Adsmart, at a healthy completion rate of over 90%.

Activity was viewed predominately through big screen formats, Desktop, and mobile formats. During this time over 2k clicks were recorded which linked viewers directly to Reese’s stockists.

Quant testing showed the film to be the strongest Reese’s has ever tested in the UK, withtop quartile overall and for the key metrics of Enjoyment, Great Taste, Difference and Persuasion

All helping to contribute to Reese’s currently being the fastest growing chocolate brand in the UK