Cannes Lions

REFLECTION

BBDO PROXIMITY THAILAND, Bangkok / PROCTER & GAMBLE / 2014

Case Film
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No matter what age, occupation, social status, etc, every woman always wanted to be beautiful. Somehow, Thai women have never been able to push their boundary to be best beautiful because of fear of being judged by society that they're trying too hard. The film portrays Thai women in different ages, occupations, and occasions who decided to listen to their inner fear or hold them back no longer. They've decided to push the boundary to be their 'Best Beautiful'.

Similar Campaigns

12 items

Shortlisted Cannes Lions
NEOGENIC ANTI-HAIRLOSS

TBWA\ESPAÑA, Madrid

NEOGENIC ANTI-HAIRLOSS

2014, VICHY

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