Cannes Lions
BBDO PROXIMITY THAILAND, Bangkok / PROCTER & GAMBLE / 2014
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No matter what age, occupation, social status, etc, every woman always wanted to be beautiful. Somehow, Thai women have never been able to push their boundary to be best beautiful because of fear of being judged by society that they're trying too hard. The film portrays Thai women in different ages, occupations, and occasions who decided to listen to their inner fear or hold them back no longer. They've decided to push the boundary to be their 'Best Beautiful'.
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