Cannes Lions
BBDO PARIS, Boulogne-Billancourt / COLLECTIVE FOR A REFUGE NATION / 2018
Overview
Entries
Credits
Description
The 1’30” film features, like a mirror, a European couple and their two children, living in apparent safety in their family cocoon. Then ut the family’s destiny takes a dramatic turn. A fire breaks out in a bedroom, forcing them to leave home. But they cannot escape as a wall is stopping them. They’re trapped and condemned to die. The wall symbolizes Europe’s borders, on which the hopes of the men and women who have left everything behind for a different life are dashed.
The film ends with the sentence:
WHEN BORDERS BECOME WALLS, LET’S PROTECT PEOPLE, NOT BORDERS.
C.N.R.
The campaign aims to call out and shake up public opinion and politicians by asking a simple question: What if it were us?
The idea is to make people remember the drama that is played out every day on the borders and inside Europe.