Cannes Lions
WALKER, Zurich / SWISS AIR-RESCUE REGA / 2009
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Drivers emerging from their cars to look for the cause of a traffic jam, quickly realise there has been a serious accident up ahead.Concerned mothers, anxious fathers and frightened children gather around the seemingly lifeless form of a young girl in the road.The girl’s body slowly appears to float up into the heavens, only for us to discover that she is in fact being rescued by a Rega air-ambulance, and is indeed still alive.The caption informs us that 1 in 12 of the Swiss population will benefit from Rega’s air rescue service.
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