Cannes Lions

REINCARNATION

LDV UNITED, Antwerp / OPEL / 2015

Case Film
Supporting Content
1 of 0 items

Overview

Entries

Credits

Overview

Description

In Belgium Branded Entertainment and image based storytelling is not so common since production budgets are low and advertising is mainly focussed around promotional messages and actions. In the automotive industry there 's a lot happening on the level of user input. Gathering stories has become almost standard as brands are trying to connect with their consumers on a more personal non-sales level, but to create relevant and entertaining content with an authentic feeling is often a missing link. And that's the gap we're trying to fill in. Opel is a 'volume' brand that wants to stand really close to its fans, a brother-in-arms. That's why we invest a lot of time, effort and budgets into making content that starts from from our clients.

Execution

Facebook promoted posts

Video seeding BeON network

Organic sharing

PR

bannering (trough tactical site)

Outcome

Film views: 315.000+

National news topic

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