Cannes Lions

Reincarnation - Bear Medicine

Y&R SHANGHAI / PETA - PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / 2017

Supporting Images
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

What you do in this life follows you to the next.

Execution

The work paid homage to illustrations normally found in Chinese temples and ancient texts. The only difference being- our posters incorporate contemporary elements and a painfully real portrayal of our modern (and future) life.

Outcome

This campaign was launched in late April. We do not have detailed results yet.

Similar Campaigns

12 items

#goodbye milk

BRICKBEACH C/O POWER TO THE ARTISTS GMBH, Hamburg

#goodbye milk

2018, PETA - PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

(opens in a new tab)