Cannes Lions

Reincarnation - Circus Tiger

Y&R SHANGHAI / PETA - PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / 2017

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Digital Proof JPG
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Overview

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Credits

OVERVIEW

Description

What you do in this life follows you to the next.

Execution

The work paid homage to illustrations normally found in Chinese temples and ancient texts. The only difference being- our posters incorporate contemporary elements and a painfully real portrayal of our modern (and future) life.

Outcome

This campaign was launched in late April. We do not have detailed results yet.

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