Cannes Lions
BLUEFOCUS DIGITAL, Guangzhou / PROCTER & GAMBLE / 2020
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Rejoice - Thirty-year anniversary, stuns the whole social media with emotional marketing. With 30 years of maturity and company, Rejoice encourages every Chinese woman with positive and gentle emotional beliefs.
How to renew the brand image, refresh memory among customers, and attract new customers?
1. The thirty-year of Rejoice also records the maturity of the young generation, who born in the 80s and 90s. On the way of growing up, girls unavoidably encounter mental “hurdles” that are both frustrating and unsolvable at the beginning. However, when we look back to those days, we would find that those “hurdles” has faded away silently.
2. In the past thirty years, Rejoice always plays the role of untying the knots between your hairs with smoothness, as well as untying the “hurdles” in your daily life with encouragement and invoking confidence.
There is no hurdles that you can't cross
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