Cannes Lions
BBDO INDIA, Gurgaon / PEPSICO / 2017
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Teenagers read out open letters they have written to their parents to share their innermost fears and frustrations because of parental pressure during exams. These letters help release the bottled up emotions and open up the cathartic floodgates and make parents realize in a empathetic manner how their good but misplaced intentions lead to serious health and emotional consequences. The film ends by encouraging parents to adopt a simple useful act of releasing the pressure to save their children from spiraling into depression.
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