In the wake of the pandemic, Australia has been in a state of apathy - a rarity for a country known for its unwavering, irreverent sense of humour.

In this dark time, Australians sought out whatever relief they could find; like alcohol and more streaming services.

So with Australians seeking the potent & cleansing power of relief, we brought the feeling to them.

But with people in a dissociated mindset, we couldn’t make your typical sanitised pharma-ad: we needed to entertain and surprise to break through the apathy.

Instead we capitalised on the Australian appetite for the next binge-worthy show; using bold cinematic techniques and existential themes of life, death, and love to deliver a series of irreverent sketch comedy twists that lampoon the feeling of relief.

It’s in these moments that our message lands - because no matter how relieved you are, Prunelax Natural Laxative does it better.