Cannes Lions

Remarkable Women

DDB DÜSSELDORF / STABILO INTERNATIONAL GMBH / 2019

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MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

The Stabilo Boss is a tool for highlighting written or printed passages and words. This is the analogue heritage we wanted to stay true to. But to emphasize the storytelling, we decided to not just write about the women and then highlighting the crucial copy parts, but to use what already existed: historic, black-and-white photos. These show group shots, where men are in forefront or in the center of the visual. Thanks to the Stabilo Boss stroke the previously unremarkable women now become the focal point. Combined with copies telling the story of their remarkable accomplishments.

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4 items

1 Cannes Lions Award
Highlight the Remarkable

DDB DÜSSELDORF

Highlight the Remarkable

2019, STABILO INTERNATIONAL GMBH

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