Cannes Lions

Remarkable You

MJZ, Los Angeles / MACY'S / 2019

Film
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Overview

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Credits

OVERVIEW

Background

The film debuted during Miss America, a reminder that being remarkable goes beyond society’s standard and can be reached by anyone.

By featuring a diverse mix of real women, from Becky Hammon (the first female NBA coach) to Tiffiny Blacknell (Public Defender & mom), we prove that remarkable is found everywhere—from launching a rocket into orbit to inspiring young minds. We invite every woman to find the remarkable version of herself.

Execution

In this film, we explore the powerful effect that looking your best can have on a woman’s life. Shattering the preconceptions and stereotypes typically associated with fashion and femininity.

“Remarkable You” heroes six real women as they each take on their day, feeling emboldened by their look. By juxtaposing the scenes to No Doubt’s iconic track “Just A Girl,” we created an ironic parallel that gives the song a new contemporary meaning.

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