Eurobest
FCB WARSAW, Warsaw / AUSCHWITZ-BIRKENAU MEMORIAL AND MUSEUM / 2016
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Background
Using the phrase “polish death camp” when referring to wartime Hitler’s death camps in occupied Poland, is one of the most notorious mistakes done by the media, and even by the US President Barrack Obama.
The Auschwitz Museum has long sought to eliminate this phrase from the public discourse, warning about potential implications of spreading the misleading expression, but in vain - just after the 70th anniversary of Camp Liberation, global media kept on writing about "Polish death camp" and shortly after that, James Comey, FBI Director, accused Poland of being accomplices of Nazi Germany. It had infuriated Polish political leaders and deeply hurt the last living Auschwitz Survivors.
The Auschwitz Museum, the keepers of Holocaust history, with the 71th anniversary of Camp Liberation approaching, wanted to finally stop the global media from repeating this misleading and erroneus phrase.
Execution
We developed the plug-in application for both Mac and PC’s text editors commonly used by the journalists, in 16 languages – all the languages of Auschwitz Museum guides. We also set up a webpage correctmistakes.auschwitz.org, where the application was available for the free download, allowing the public for the direct intervention, whenever the mistake was spotted.
Tuesday the 16th, Auschwitz Museum sent to journalists of 300 different media outlets around the world the e-mail with “Remember” application, together with the letter from the director of the Auschwitz Museum, a link to the webpage and the short movie introducing the application. The reaction was immediate and overwhelming.
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