Dementia S.A. has only used brochures in clinics. Key to managing the effects of the disease is the understanding and care from loved ones. They don’t visit clinics often, but do use Facebook. People with Dementia are often “forgotten” because it is hard for their families to see them in their state. Our app gives insight into the feeling of having Dementia, and reminds them that their loved ones need their support, love and care.

All interactions with the app were completely organic, as no paid media was used. Unique visitors to the Dementia S.A. site increased by 75%. It reached 76 countries worldwide, ‘trended’ on Twitter, was discussed on blogs and South African national television. And for the first time in Dementia South Africa’s history, their message was made relevant to a younger audience. Individual responses have been equally meaningful, a blogger whose mother has Dementia said it best: “a small miracle happens: Dementia SA… do something spectacular: visually, beautifully, and strikingly true - and real, very real.”