February 15, 2006. Animation fans already know:Renaissance, a very futuristic film, is coming to cinema.But how can we attract the general public to this film?

We invade media with a teasing campaign of fake ads for futuristic products.The public is instantly in the atmosphere of the film: Year 2054.Ads send readers to fake e-commerce sites, then to the real Renaissance site.

Each media (print, poster, banners) was chosen for it's strongest impact: « Houses for sale » newspaper’s section for glass loft apartments on rooftops of Paris, travel sites for week-ends on Saturn.