Cannes Lions

RENAULT

ID\, Sao Paulo / RENAULT / 2012

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In Brazil we have more than one cell phone per person. But less than 15% of these cell phones have internet access. How to connect these devices with 'BUILD YOUR CAR', the most accessed session of Renault website? The idea was the SMS CAR BUILDER. Print ads invited people to SMS and build the announced car. And after 3 messages the car was ready and the consumer got the address for the nearest Renault dealer.

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