Texting while driving causes millions of accidents. As result, there are many crashed cars left behind. We wanted to show people those cars are more than just broken metal pieces. They are the reflection of the reasons behind the accidents; the messages.

We collected the parts of cars that have been involved into an accident and transform them to unique art pieces. All the art works reflected the messages of the drivers. They all were texting while driving.

Thus, we lunched an exhibition called Black Box Auto. 3 different installations have reflected 3 different messages.

Trying to write the arriving time caused never arriving, sending a lovely emoji made the lovers cry and telling the mother that you won’t come late caused never coming again.

The message to visitors was clear; If you text while driving your car may send the message instead of you.

There are 3 different art installations in the exhibition area. Hundreds of pieces such as steering wheel, suspensions, tire, side doors, inside units, parts of engines, exhaust pipes, broken window and many more, from 3 different crashed cars, create the art works.

At first, they all look like unidentified parts of a car. However, with the positioning of the light source, every single piece reflects a shadow of a letter and a part of the image on the wall. All together the installation shows the text messages to the audience.

Just in 3 days more than 500 visitors have visited the exhibition area.

The visitors’ experience was remarkable; all the visitors have declared that they will never text and drive.

The launched video has reached nearly 2 million people.

The artworks and our awareness message have been shared on multiple social media platforms.

The importance of road safety have been spread among our target audience.

Renault has driven its own social corporate responsibility successfully.