A sense of drama was built by designing a space where street performers could perform around and with the cars.Live DJs, music and spectacular lighting further contributed to the dynamic atmosphere and created an environment where the target audience spontaneously congregated to have fun and enjoy a street party.Tangible brand connection was heightened by six new Clio models while maps of dynamic cities, exclusive glass mats and T-shirts raised further, longer-lasting brand awareness.

3.9 million people in the target audience participated in the Clio-Blockbuster communication;2.4 million saving vs benchmark for traditional channels / similar ambient activities;1.763 Test drives completed (+70% vs Renault Benchmark).