Concept: To demonstrate the driving experience of the Clio RS in a surprising way, we equipped go karts with a Clio RS rear end to give the impression that the driver was piloting a genuine Renault Clio RS around the track.Implementation:Car racing is prohibited in Switzerland, so amateur racers pursue their passion on go kart racetracks. The go kart equipped with the Clio rear end enabled drivers to feel closer to driving a real Clio RS. Additionally, sticker sets were given out along with the business cards of the Renault dealers and an invitation to book a test drive of the Clio.

The Clio RS rear end attracted considerable interest among the drivers and the public at the go kart track and was usually the most-photographed kart. Local Renault dealers participated in the action in the area of the track and greatly increased their number of test drives as well as interest in the Clio RS.