Cannes Lions

RENAULT CLIO

PUBLICIS LADO C, Madrid / RENAULT / 2006

Film
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Description

The whole piece is compound of 4 teasers: Carousel:Drummer:Old Clio:Chihuahua:The main spot begins with a guy getting up, he’s got 3 arms and 3 legs. Thanks to these, he can enjoy driving in his Renault Clio. While driving, he encounters surrealistic things such as hobbyhorses running free, wonderful chandeliers … Arriving into a strange village he meets a drummer girl, he waves with his 3 arms. On the final car’s shot, a gigantic Chihuahua appears and a super reads: “If you were born again, how would you like to be?. New Renault Clio. Restart”.

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