THE TASK:With almost 200 HP, the Clio Renault Sport is Renault’s turbocharged model. In order to position the Clio in an overall more sporting context, advertising is focussed on the Clio RS.

CREATIVE OBJECTIVE:The Clio Renault Sport accelerates all media. Interaction with the target group becomes a core element of the campaign. The Clio, constantly speeding past and, for this reason, always in a blur of motion, is the recurrent theme in all communication channels (TV, Outdoor, Online and Promotion).

All of a sudden, a motion blurs appear in real life in the middle of the road – in the form of frozen motion blurs on a specially designed car. A glance at the car is enough to prove that even when it’s parked, the Clio Renault Sport is faster than anything else. ?

All channels lead to the Internet. The integrated campaign resulted in 11,412 starts of a banner race in just five days. The checkpoints were clicked 20,601 times and 68,000 people in total visited clio.de.