To demonstrate the size of a Renault Grand Espace to consumers, a guerilla promotion activity implemented in parking lots of large shopping centers during every Saturday of March 2006.

After dialing the above number, a male voice on the answer machine said: "Sorry, can’t get to the phone right now, but please leave your name and your number, and I will invite you to take a test drive. Thanks."Results: 462 messages left on answering machine,33 Family Members - 25 young adults test-drove the Renault Espace.