Cannes Lions

RENAULT LAGUNA

ORBITAL GRUPO DE COMUNICACION, Barcelona / RENAULT / 2001

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A car with never before seen technological advances requires an out of the ordinary interactive support. With this aim in mind, we developed a website whose main characteristics had to be innovative and surprising.First of all, we ask the users to say goodbye to the mouse and to the type of navigation they are used to. Why? Because they will need two hands for this web.Firstly, to hold on tight because they will see technological advances that go beyond the limits of their imagination.Secondly, to drive around the site. And finally, if they like what they have seen, for clapping their hands.Later on, communication is based on synthesising sensations produced by the car's advantages.From this interactive piece the users can order a short catalogue whose personality must be clearly rational.The aim is to accede and handle a greater amount of information, and after having experimented with "sensations" in the first stage, we use the mouse to navigate.With nearly 100,000 visitors in its first month, we can say that the Spanish internet is more than ready to be surprised by different ideas for gaining access to information that interests him.

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