The Laguna Coupé is Renault’s flagship model. It epitomises their new attention to detail with regards technology and style, whilst still being affordable at approximately £21,900. To launch this new car, we wanted to hold a mirror up to the current world of celebrity and consumerism. Where people buy products on how they appear to others as opposed to having the confidence in their own decisions. A Renault may not be perceived by all as a luxury car but it does not matter to our leading character as he simply bought it… because he liked it.