In order to emphasise the technology and innovation aspect of the brand for promotion, we reprogrammed an industrial robot to spin a wheel of fortune in our online live reality show. 400 car keys were lined up around the wheel, 399 duds and 1 real one. The rules were simple; The one who finds the key first, wins the car. You can wait your turn or do some missions to promote the brand and the campaign to move forward in the line.

20,000 new Facebook fans in 8 days, nearly 100,000 invitations, tweets, wall posts, picture posts. More than half a million page view in 8 days with almost no media budget. Generated buzz around social media and newspapers.