Cannes Lions

Renault Megane – Horses

PUBLICIS CONSEIL, Paris / RENAULT / 2022

Film

Overview

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Overview

Execution

The car is driving through a dreamlike, poetic cityscape devoid of traffic lights and signs, with neither pedestrians nor cars. All men, women and children are riding horses. Buildings everywhere are in contrasting shades of light and dark.

In this dreamy city, everything refers to the equestrian world: the mechanic is a farrier, the little boy rides a wooden horse, the carwash cleans horses, the runaway bride rides a white horse, even the graffiti on the wall alongside the concrete basketball court depicts galloping horses.

And the car, a symbol of the new electric energy, leaves no one unmoved: horses rear up and curtsy as it passes.

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