Cannes Lions
PUBLICIS COMUNICACION ESPANA, Madrid / RENAULT / 2008
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Renault did not want to make a spot with Fernando just driving a Mégane. It was looking for a connection with the customer’s feelings. At the same time, it wanted to create a funny nod to what Fernando has lived through in the last few months, and Renault’s warmth, in the face of the coldness of other racing teams. Then the creative concept was born: 'Our mood always changes when we change our car'.
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