Cannes Lions

RENAULT MODUS

PUBLICIS FRANKFURT, Frankfurt / RENAULT / 2005

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Businessmen standing silently in an elevator. It stops. One of the men gets out. Just before the door closes, he turns around and pushes every button all the way down to the basement. Then he leaves. The businessmen in the elevator look astonished at each other. Grow up. What for?

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12 items

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