Cannes Lions

RENAULT MODUS

PUBLICIS , Vienna / RENAULT / 2005

Presentation Image

Overview

Entries

Credits

Overview

Execution

We used the actual cover page of the newspaper "Der Standard", showing the front page with childish scribbles by a fictitious reader, as often happens when on the phone or bored. Page 2 was completely dedicated to the Renault Modus product presentation in a playful way, using tools like a psycho test, a horoscope, a crossword, etc. A new and unorthodox way of presenting a car and its features.

Outcome

The cover generated great interest in the launch of the car and was cited as being a new and entertaining way of presenting a product.

Similar Campaigns

12 items

1 Eurobest Award
Renault - Village Électrique

PUBLICIS CONSEIL, Paris

Renault - Village Électrique

2022, RENAULT

(opens in a new tab)