Cannes Lions
PUBLICIS , Vienna / RENAULT / 2005
Overview
Entries
Credits
Execution
We used the actual cover page of the newspaper "Der Standard", showing the front page with childish scribbles by a fictitious reader, as often happens when on the phone or bored. Page 2 was completely dedicated to the Renault Modus product presentation in a playful way, using tools like a psycho test, a horoscope, a crossword, etc. A new and unorthodox way of presenting a car and its features.
Outcome
The cover generated great interest in the launch of the car and was cited as being a new and entertaining way of presenting a product.
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