Let’s face it, the only thing new of the new Renault Captur was a minor facelift (a small change to the car front) compared to the previous one. It has nothing really unique to offer except one thing vs competitors: it consumes less energy. And that’s a really good reason to buy it. But this argument alone would not be enough a generation ago. Because reasons to buy a car have changed. And sometimes, it’s for the best.

"To recreate these old commercials, the director had to consider how he would direct if he were doing it decades ago. This meant using the same camera mechanics they used back then: more static camera shots, panning, crash zooms, and shooting in 4:3 aspect ratio.

The acting itself had to embody all the biases of the time, with much more exaggerated gestures, direct eye contact with the camera, etc."