Cannes Lions

RENAULT RANGE

PUBLICIS FRANKFURT, Frankfurt / RENAULT / 2005

Film

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The promotional-campaign "Toddler-weeks" announces big discounts for families – the more children, the higher the discounts.

In “sperm-bank”, four young women take advantage of the favourable moment for a profitable prey. Because only in a sperm-bank, one can get the „precious material“ in big amounts, for a lot more toddlers.

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