Cannes Lions

RENAULT SAFETY

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / RENAULT / 2010

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A father of around 65 years old is travelling in the passenger seat of a Renault; his daughter, a woman of around 40, looks her father up and down and says to him: "Dad, are you really going to the notary's office in those sandals?" The father highly amused, looks at his crocs and replies: "Yes, why not?" At this point a sign appears saying: "It is great to live for so many years. Renault safety".

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