Electric vehicles (EVs) today are considered the logical, responsible, environmentally conscious choice when buying a car. But who ever said that you can’t have fun while still being responsible?

Having launched in 2021 “The Originals Store Renault” on the Champs-Elysées, online, and then in dealerships, Renault already showcases and sells miniatures of it most iconic models in their thermic versions. The series of visuals calling attention to the fact that E-Tech cars are so much fun in real life that it was only logical that they also be made available as toys.

The objective: drive direct traffic on the online store and increase the purchase of Renault merchandising online.

To come.