Cannes Lions

RENAULT TWINGO RS

PUBLICIS CONSEIL, Paris / RENAULT / 2009

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To support the launch of the new Twingo, we rolled out a boldly unconventional pan-European ad campaign made up of two TV commercials. Both upbeat and unexpected, the campaign provides an ideal showcase for a most unusual car.To win over a younger clientele while getting a smile out of their elders, Renault offers a novel, tongue-in-cheek take on family relations that highlights the importance for everyone today to be able to “let it all hang out”.

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1 Cannes Lions Award
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