The campaign "Denkanstöße" ("Food for thought") revolutionised initiator ENTEGA’s way of communicating. With this series of projects, the provider of nuclear free, climate friendly green energy carried important energy-related issues into the middle of society and thus proved its ecological commitment.

"Café Endlager" ("Café repository"), a temporary exhibition in Stuttgart dealt with the risks of nuclear energy. Artistic and documentary elements created an emotional approach to a topic which, in a rational way, is hard to comprehend. The "Electricity Hog", an igloo built of hundreds of ancient fridges in the centre of Hamburg, denounced the daily waste of energy in our society. The installation "Holy Wood" used the big stage of the Berlin International Film Festival to raise awareness for climate protection and the importance of forests in the fight against global warming (ENTEGA uses reforestation projects to compensate for unavoidable CO2 emissions).

The "Denkanstöße" projects were designed to create spectacular images which stood out from the crowd and thus were gratefully accepted by the press. Special publications like the "Café Endlager" exhibition catalogue, a magazine about energy waste for the "Electricity hog" and the book "Holy Wood – a tribute to the forest" were distributed to an ever growing circle of selected journalists and decision makers.

With consequent work and a lot of meetings behind the scenes throughout the year, ENTEGA managed to win more and more supporters for the "Denkanstöße" – culminating in the project "Holy Wood" which was executed in cooperation with the Berlin International Film Festival and opened by the mayor of Berlin, Klaus Wowereit.

In its unique, powerful language, the campaign deeply touched the people of Germany. It raised awareness for some of the most urgent issues of our time. The enormous press and media echo, national and international, multiplied the value of the limited media budget. Traffic on ENTEGA’s website increased by 300%. More than 150,000 visitors on site and a multiple number of followers through the online-channels included many politicians and opinion leaders. Among consumers ENTEGA, advanced to national awareness and appreciation. At the same time, the campaign continually built up a network of supporters for the company and its goals – a growing circle of prominent and influential decision makers. The number of new customers joining ENTEGA is today five times higher than a year before. The "Denkanstöße" campaign established ENTEGA on a nationwide level as responsible partner who lives up to its promise: Energy of the next generation.