Make a strength of the weakness by playing on the fact that Renault is known as a car sales brand to develop an appropriate message in precisely the opposite direction for rental activity.

Build up a strong and emotional communication concept, casting characters who can hardly resolve to bring Renault rental car back.

Impose TV - the media choice par excellence for awareness - to accelerate activity and make the brand stand out?

In 2005 Renault Rent went from 6th to 5th place among local rental companies, achieving double-figure growth while the market as a whole declined by 7%.