Cannes Lions
SCHOLZ & FRIENDS , Hamburg / REPORTERS WITHOUT BORDERS / 2010
Overview
Entries
Credits
Outcome
The usage of the mobile phone as a media channel offered the opportunity to address a very specific and exclusive group of multipliers despite a media budget of 0 Euro. Thus,through telephone calls and video streams we were able to reach 150 opinion leaders and journalists of whom 23 contacted the Reporter without Borders for more information and 12 reported on the promotion of Reporter without Borders.
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